Jakarta, 20 January 2024 – Jakarta, 20 January 2024 – Data shows that most Indonesian’s admit that they often encounter challenges in maintaining a healthy diet, including maintaining consistency, refraining from unhealthy foods and drinks , and counting calories consumed. This is captured by the survey results, which showed that 43 percent of respondents admitted not always paying attention to their diet. 

Responding to this condition, PT AIA FINANCIAL (AIA), a trusted life insurance company in Indonesia, through the AIA Vitality program, collaborates with Ranch Market and Farmers Market Group to hold the AIA Vitality Shopping Race and Healthy Cooking Show located at The Gourmet, Ashta, Jakarta (20/1). This event, which involves AIA customers, marketers and AIA employees as participants, presents an exicting challenge where participants must spend vouchers worth IDR 1 million to buy healthy food ingredients and find hidden items within five minutes. 

 

 

AIA Chief Marketing Officer, stated, “AIA realizes that in helping our customers adopt a healthier lifestyle, it is not enough to encourage physical activity alone. However, it also needs to be supported by a healthy diet. This healthy diet plays a main role in maintaining health and preventing disease. Collaboration with Ranch Market and Farmers Market Group is one of the ways we encourage people to build healthy eating habits. AIA customers who are members of AIA Vitality can enjoy AIA Vitality points when shopping for healthy groceries at Ranch Market and Farmers Market Group.”

“We are proud to be part of AIA’s proactive steps in encouraging healthy food consumption in Indonesia through AIA Vitality. Hopefully, people will become more aware that choosing fresh, safe, and quality food ingredients is also an important part of a healthy diet. This quality is a priority, and we always maintain it in all our outlets,” said Maria Suwarni, Chief Marketing and Merchandising Officer of PT Supra Boga Lestari,Tbk.

 

More than just shopping, this event was packaged educationally by providing participants with hands-on experience with healthy food consumption. Guided by Chef Jerry Andrean, winner of Masterchef Season 7, participants were invited to recognize healthy food ingredients and the right way to process food. 

AIA Vitality is a program that helps AIA customers implement a protected, healthy lifestyle by providing attractive rewards to customers who adopt a healthy lifestyle. This program is integrated with AIA’s insurance products. With membership reaching 30,000 members, AIA Vitality has had a significant positive impact. As of June 2023, it shows that 73 percent of members managed to reduce glucose levels, 63 percent achieved healthier blood pressure, 33 percent reported lower cholesterol levels, and 13 percent obtained healthier Body Mass Index (BMI) values.

 

 

Through partnerships with Ranch Market and Farmers Market Group, AIA Customers can enjoy rewards in the form of AIA Vitality points, as well as discounts of up to 100 thousand, which are valid every month, when buying healthy food ingredients at Ranch Market and Farmers Market Group, such as vegetables and fruit.